I’ve talked about keeping your eye out for stories that may relate to your area of expertise in general media, but we haven’t discussed the invaluable media that actually understand your area of expertise. These are the trade, vertical or specialty media that cover what you do everyday. Rather than writing about a geographic area, like […]

I am blessed to have two very loving, caring and thoughtful daughters.  While I always enjoyed the time we spent together as a family in philanthropic endeavors – what’s been most heart warming is to see how connected they are with opportunities to give back as young adults. This is one of the reasons why […]

Many non-profit organizations have their tried and true approaches to fund raising.  Whether it is planned giving, annual telethons, fund raising events, a pledge program, grants or posting a DONATE NOW button on your website, it may be time to step back and look at a more diversified approach. While donors may write checks to […]

Someone recently asked me to choose the most important quality of an effective leader. Before you read on, take a moment to think about how you would answer this question? To set the stage for this, I should share that I am a big believer in the maxim – “Leadership is Action, Not Position.” For […]

Ric mentioned the January 2012 controversy at Susan G. Komen in response to my earlier post about Penn State’s PR nightmare. The issue we discussed at the time related to public reaction after Komen cut funding for breast cancer screening to Planned Parenthood, which ignited a media firestorm, and affected donation and participation levels nationwide. Since […]